MARKET EDUCATION

Many organisations are finding it increasingly difficult to reach their customers and supporters through traditional advertising. Consumers have become weary of traditional marketing and look for relevance, challenges and engagement from organisations rather than mass-mediated advertising. How can organisations establish positive dialogue with existing and future customers in a digital age, where everybody competes for attention?

The average consumer is exposed to more than 500 ads per day. A small percentage of those messages are noticed and a small percent of the noticed messages are acted upon. How does an organisation ensure that its message is heard?
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CASES

Bear League

Bear League is  the producer of Danish football mascots and they wanted to create a virtual world/community around the products. Serious Games Interactive helped develop an online Flash game, where customers could create an online virtual football identity and train their player to become a football star by participating in matches and training new skills.
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ASE - Campaign Website

ASE is one of Denmarks largest unemployment insurance fonds with over 150.000 members. ASE wanted to develop a landing website to compliment their online banner advertisment campaign. The aim was to engage potential new customers in the ASE brand by introducing their new spokeperson - Snorre, the marionet doll.
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Digital Works - Website

Digital Works is a consulting company within online media. They help companies and organizations reach their online marketing goals using different channels, such as newsletters, social media, SEO, banner ads and behavioral targeting. Digital Works wanted to create a company website.
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LEGO - Bionicle Glatorian Areana

LEGO is one of the world´s largest toy manufacturers.The LEGO Group acknowledged a change in consumer media consumption and opportunities for online marketing. It wanted to propel LEGO.com ahead of the competitors and aimed to further exploit online opportunities to engage its users.
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DANIDA - Mayas Adventure

Danish Broadcasting Corporation & Danish Ministry of Foreign Affairs (Danida) chose Serious Games Interactive to develop an online 2D game for their information service. The game teaches schoolchildren about everyday life of the Maya Indians in Guatemala.
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