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BEAR LEAGUE

Bear League

Bear League is the producer of football mascots for children, which are sold in retail stores and supermarkets all over Scandinavia.

The Challenge

They wanted to develop an online community game for children to
compliment their series of football mascots. Customer would get a coupon code when purchasing a mascot, which would allow him/her to set up an account and create an online football identity. They wanted the customer to discover the virtual world of Bear League by creating a virtual version of the mascot they have purchased.

 

The Solution

We helped develop an online Flash game, where players can create a virtual mascot identity and enter a virtual football world, where they can improve their skills and develop their character by playing games, challenging friends, and acquiring football news and information. They can also buy virtual items to decorate their player's home. Encouragement and advice given by a virtual coach guides them through the levels of the game.

Target group: Bear League mascot customers
Platform: Web-based
Technology: Flash/html / Unity3D


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